248. A Pit Master and a Navy Aviator Create a Meat Chip
Update: 2025-12-08
Description
In today’s episode, I’m joined by Ian Timmons and Billy Knox, founders of Beefy, and one of my favorite new snacks—featured in our Winter Foodbevy Insider Box.
We talk about:
- what went wrong (and right) in early R&D
- the complexity of manufacturing and scaling a brand-new product format
- the GTM strategy that got Beefy their early traction
- where they’re headed next as they expand beyond DTC
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
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