249: Uncovering the Hidden Drivers Behind Consumer Decisions, Biases, and Social influences
Update: 2025-04-18
Description
On this episode, we’ll be discussing the hidden drivers of consumer choice with guest expert Nika Kabiri. She has spent 25+ years studying decision-making, with 15 of those in consumer insights.
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</figure>She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.
The post 249: Uncovering the Hidden Drivers Behind Consumer Decisions, Biases, and Social influences first appeared on Cast Polymer Radio.
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