“I think Legacy is, did you positively impact someone’s life?”

“Listen deeply and listen with various parts of you.”

“There’s no failing, there’s just learning.”

Episode summary |

In this conversation, Shannon Cassidy interviews Kate Paine, the Vice President of Corporate Marketing at Saint-Gobain North America. They discuss the principles of generous leadership, the importance of context and listening in marketing, and the value of collaboration as illustrated by the Stone Soup fable. Kate shares her insights on embracing imperfection, fostering mindfulness in leadership, and the significance of making a positive impact on others' lives. The conversation also touches on navigating personal challenges, purpose-driven marketing, and the legacy of leadership.

R.O.G. Takeaway Tips |

• Generosity is a mindset that drives effective marketing.


• Listening deeply is crucial for understanding customer needs.


• Collaboration can lead to innovative solutions, as shown in the Stone Soup fable.


• Progress over perfection encourages creativity and risk-taking.


• Mindfulness practices can enhance leadership effectiveness.


• Turning outward to help others can improve personal well-being.


• Navigating personal challenges with grace can inspire others.


• Purpose-driven marketing connects employees to a larger mission.


• Empowerment and trust are essential for effective leadership.


• A leader's legacy is measured by the positive impact on others.

Chapters | 

00:00 Introduction to Generous Leadership

02:50 The Role of Generosity in Marketing

06:49 The Importance of Context and Listening

10:40 The Stone Soup Fable: Collaboration in Action

14:35 Progress Over Perfection: Embracing Imperfection

16:43 Conscious Leadership in High-Stakes Environments

20:01 Turning Outward: Making Others' Lives Better

22:15 Mindset and Resilience Through Hardship

23:06 Navigating Personal Challenges and Community Support

26:12 Purpose-Driven Leadership in Marketing

28:30 Empowering Teams Through Trust and Collaboration

33:00 Legacy and Personal Impact in Leadership

35:26 Rapid Fire Insights on Leadership Values

Guest Bio |

Kate Paine is the Vice President of Corporate Marketing at Saint-Gobain North America, a leading global manufacturer of sustainable building materials. In this role, she leads brand strategy, growth marketing, digital transformation, and customer experience initiatives for North America.

With a career of twenty-five years spanning companies such as Ben & Jerry's, The Hershey Company, and Land O'Lakes, Kate's core passion has been building meaningful change through people-first design, curiosity, and mindful leadership. She has led innovation, technology, design, and growth strategy, and is a proponent of design thinking.

She is a mother of two, runner, artist, gardener, and loves to escape into a DIY home project that involves building something. She and her husband now reside in Downingtown, Pennsylvania, after spending much of the last two decades in Vermont and New Hampshire. 

Guest Resources:

Art and Fear by David Bayles and Ted Orland: https://www.amazon.com/Art-Fear-Observations-Rewards-Artmaking/dp/0961454733

Bridge Between Resources:

• 5 Degree Change Course


• Free N.D.I. Network Diversity Index 


• Free Generosity Quiz 


• Crazy Good Turns Podcast

Credits: Kate Paine, Host Shannon Cassidy, Bridge Between, Inc.

Coming Next: Please join us in two weeks, Episode 250, Special Guest, Mark Moroz.