25. Aligned Action: Building Intentional Brands with Chantelle Andercastle
Update: 2024-05-15
Description
In this episode, we delve into the journey of Chantelle, a former teacher turned yoga entrepreneur, who transitioned into the world of branding and website design. Her work primarily centers around clients in the wellness and creative industries, helping them build a personal brand that aligns with their core values.
Key Points:
- Alignment in Branding: She emphasizes the importance of aligning personal and business values when building an online presence. Understanding the individuals we work with or intend to work with is crucial in creating authentic connections.
- Recognizing Misalignment: Chantelle discusses the signs indicating when a brand is not in alignment with its values, guiding listeners to identify and address such issues.
- Business Evolution: Reflecting on her own journey, Chantelle reveals how she restructured her business to better reflect her core values, fostering a more collaborative approach with her clients.
- Tips for Success: She shares valuable tips including understanding human design, clarifying core values, and paying attention to the methodology behind one's work.
- Educational Resources: She introduces her book series, each focusing on a different aspect of entrepreneurship, and highlights the "Beyond Brand Voice" book, designed to empower entrepreneurs in confidently expressing their brand voice.
- Challenges and Solutions: Chantelle discusses common challenges faced by small businesses and offers insights on building confidence and fostering a positive mindset within oneself.
Through Chantelle's journey and insights, listeners gain valuable perspectives on aligning their personal and professional values, navigating challenges in entrepreneurship, and fostering confidence in their business endeavors.
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