This episode is a true testament to the power of taking risks, following your creative instincts, and the beauty of building a business that reflects your passion. In this episode of Behind the Design, we chat with Laura, the creative mind behind Laura Rees Styling. What began as a leap into freelancing has grown into a thriving interior styling business, bringing unique and personal touches to spaces, from private residences to editorial shoots.

Laura shares her journey from the corporate world to the creative chaos of freelancing, balancing motherhood with styling, and highlighting the importance of working with the right people and trades on-site to bring each project to life.

Expect to hear about:

• How stepping away from corporate life led to a creative business
• Balancing family life and freelancing with chaos and beauty!
• The artistry behind styling for the camera and what it takes to get that perfect shot
• The value of building authentic relationships with clients, photographers, and suppliers
• Tips for aspiring stylists and creatives who want to take the leap into freelancing
• The upcoming workshops Laura’s launching to help others style with intention

If you’re craving inspiration, wondering how to turn your creative passion into a business, or simply need to hear that it’s okay to embrace the messy middle of any project, this episode is for you.

Tune in to hear Laura’s raw, real, and refreshing take on building a creative career on your terms. Plus, get ready to feel motivated to trust your instincts and make bold moves, because life’s too short to play it safe.

Don’t forget to subscribe for more creative insights and behind-the-scenes stories from the design world.

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00:00:00 – Introduction to Laura’s Interior Styling Journey

00:01:32 – From Corporate Career to Freelancing in Styling

00:05:56 – Support, Risk-Taking & Building a Creative Business

00:07:59 – Collaboration & Relationships in the Interior Styling Industry

00:10:23 – The Realities, Challenges & Rewards of Styling

00:15:19 – McMaster’s Beach Project: Styling a Coastal Home

00:17:48 – Styling for the Camera & Creating Perfect Vignettes

00:20:51 – Sourcing Unique Pieces & Standing Out as a Stylist

00:22:52 – How COVID-19 Impacted the Styling & Art World

00:24:01 – Working with Photographers & Navigating Shoot Days

00:28:01 – Problem-Solving & Managing On-Set Challenges

00:30:11 – Inspiration, Sourcing & Growing Industry Connections

00:31:56 – Social Media, Lighting & Trusting Your Creative Vision

00:36:34 – Advice & Top Styling Tips for Aspiring Designers

00:45:38 – Collaboration, Overcoming Self-Doubt & Client Success

00:50:14 – Patience, Persistence & Recharging Your Creativity

00:52:46 – Where to Connect with Laura Rees

* Interior Styling

* Freelance Interior Design

* Styling Tips

* Creative Career

* Interior Design Business

* Design Inspiration

* Freelance Life

* Styling for Photoshoots

* Home Styling Ideas

* Creative Entrepreneurship

* Designing with Purpose

* Styling Secrets

* Building a Design Brand

* Collaboration in Design

* Balancing Family and Freelance

* Interior Design Process

* Personalized Home Design

* Styling Inspiration

* Women in Design

* Interior Design Journey