Today’s guest is Mary Jane Strom, the CEO of Girl Scouts Northern California since April 2025. Mary Jane has over 20 years of experience in youth development, nonprofit leadership, and outdoor programming. She’s a lifetime Girl Scout member and a Gold Award recipient—the highest honor a Girl Scout can achieve.

Mary Jane has been with Girl Scouts for decades, starting as a youth member, growing into a young adult staff member, and now leading the organization. She’s passionate about empowering girls to take the lead and creating opportunities that meet the needs of today’s youth.

💡 In this episode, we explore:

• How youth-led initiatives and task groups are transforming Girl Scouts.

• The importance of moving at the pace of today’s girls.

• Strategies to reduce barriers to participation and expand access to underserved communities.

• The role of supportive adult volunteers in fostering growth and leadership.

• The impact of outdoor programs, STEM opportunities, and entrepreneurship experiences.

• MJ’s advice to her 20-something self: take action, don’t wait for permission.

⏱ Timestamps & Highlights

• 11:45 – MJ explains youth-led initiatives and mentoring programs for girls.

• 12:15 – MJ reflects on her personal journey from Girl Scout to leader.

• 13:34 – Rethinking rules and letting girls take the lead in decisions.

• 14:32 – Pride in Girl Scout properties and camps, preparing girls for outdoor experiences.

• 15:27 – Expanding access through community programs and school partnerships.

• 16:23 – Introducing the “third space” concept: Girl Scouts alongside home and school.

• 17:22 – The importance of social connection, troop meetings, and sisterhood.

• 19:17 – The role of supportive adult volunteers in guiding girls’ leadership.

• 21:12 – STEM and entrepreneurship programs, including Space Cookies robotics and the cookie program.

• 24:26 – How to join, volunteer, or donate to Girl Scouts Northern California.

• 25:24 – MJ’s advice to her 20-something self: don’t wait to take action.

💬 Notable Quotes

• “We can’t afford to slow down. We have to keep moving forward. We have to keep progressing. We have to keep being what girls today need.” – MJ Strom

• “If something bugs you about the place that you’re working or volunteering, ask why it’s done that way and then make the change you want to see.” – MJ Strom

• “Girl Scouts is a sisterhood full of supportive adults and opportunities for girls to take the lead.” – MJ Strom

🔑 3 Big Takeaways

1. Youth-Led Leadership Matters: Girls thrive when they’re empowered to make decisions and take ownership of programs.

2. Volunteers Amplify Impact: Adult mentors provide guidance, encouragement, and real-world learning experiences.

3. Opportunities for All Girls: From STEM to outdoor adventures and entrepreneurship, Girl Scouts creates multiple pathways for personal growth and leadership development.

🌐 Resources & Links

• Learn more about Girl Scouts Northern California: gsnorcal.org

• Volunteer or become a troop leader: Volunteer Opportunities

• Donate to support camperships and leadership programs: Spring Appeal & Opportunity Fund

• Watch MJ on Episode 7: Ep 7 with Mary Jane Strom

• Shop the Girl, Take the Lead! Heartfelt Cards & Gifts: Online Store

🛍️ Online Store Highlight
Mary Jane chose the Girl Scouts-themed card: “Lead with heart. Inspire action.”
Her reflection: “Leadership is about creating opportunities for others to shine—and that starts with our girls.”

📬 Connect With Mary Jane

• Website: https://www.girlscoutsnorcal.org

• Email: Contact via website

📬 Stay Connected With Your Host, Yo

• Website: girltaketheleadpod.com

• Email: yo@yocanny.com

• Instagram: @yocanny

• FB Group: Girl, Take the Lead!

• Online Store: Your Cards & Gifts for Connection – Shop Now