Everyone’s terrified of failure. But quite frankly it’s not failure that breaks most businesses, it’s growth.

Failure feels familiar, predictable, even safe to your subconscious. Growth, on the other hand, demands more capacity, more identity shifts and more responsibility than most CEOs are wired for. That’s why so many plateau, sabotage, or collapse at the exact moment things should be taking off.

In this episode, I’m pulling back the curtain on why growth exposes every subconscious crack you’ve been ignoring, the hidden patterns I see high level entrepreneurs run on repeat, and how to protect yourself so scaling doesn’t stall you, it sustains you.

If you’ve ever wondered why your business looks “perfect on paper” but still isn’t working this one is for you.

Topics covered in this episode:

• Why failure feels safer than growth to your subconscious.
• The capacity demands growth adds that no strategy can fix.
• The three hidden patterns CEOs fall into when they scale.
• Why strategy alone won’t save you if identity hasn’t caught up.
• How to rewire your subconscious so growth amplifies success, not sabotage

“Growth doesn’t break businesses because growth is bad. Growth breaks businesses because it amplifies what’s already there.” - Rebecca Haydon

Suggested Previous Identity Episodes to Listen Next:

• What Identity Work Actually Is (And Why Most People Get It Wrong)
• The Real Reason Why You Can’t Stay Consistent
• Why You Procrastinate (And What Your Subconscious is Really Protecting You From)
• Why You Always Feel Like There’s Never Enough Time (And How to Change It)

Connect with Rebecca Haydon:

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram  | Facebook | YouTube

Find the full show notes & more resources at www.rebeccahaydon.com/podcast/