Whether a startup or a Fortune 500 company, it's more challenging than ever to cut through all the noise and competition to reach new customers, partners, and investors. One requirement for success is a great story, and often one that can be told in just seconds. In today's world, the best story wins. Last month during homecoming weekend, the William & Mary entrepreneurship hub hosted a storytelling workshop, titled "What's Your Story?" William & Mary alumni Francis Lyons and Jason Ross, both successful creatives and founders of top ventures in media, tech, and entertainment, led the workshop. Afterwards, they sat down with us in the entrepreneurship hub to talk about storytelling, the importance of a compelling narrative, and how today no story equals no success.

Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.