In part two, I press into a word we throw around too loosely in college athletics: development. Rashard and I sort out the differences between strength and conditioning, scholar-athlete development across leadership, career, life skills and community, player development for team ROI, and capital or NIL fundraising. We also talk brass tacks on funding: start with your head coach and your development office, get everyone at the same table, and design experiences that help athletes grow while giving donors and corporate partners something meaningful to support. Rashard is clear that the NIL and portal era affects a small slice of athletes, while most still want to be led, challenged, and exposed to real world opportunities. That hunger shows up powerfully at D2, D3, and HBCU programs when you bring them access.

Rashard walks through his book, Scholar Athlete Elite, a practical four-quarter guide from freshman to senior year that tackles NIL, academics, mental health, redshirting, and more. He explains his company like a career agency for athletes, identifying talent, developing it through micro-internships and curated trips, and placing athletes on winning teams in business, with a nonprofit arm to open doors for underserved schools. We finish on his vision for NIL ownership, giving athletes micro experiences in entrepreneurship, and a look back at how his own yes to opportunities set the foundation. If you lead athletes, this is a blueprint for building people first, then watching performance follow.

Shoutout to Sorinex and EliteForm for making these episodes possible!