Welcome to episode #259 of Spun Today. I’m your host, Tony, and in today’s episode, we are joined by Sandra Holtzman, an award-winning copywriter, entrepreneur, and author who has profoundly impacted the marketing world. Sandra will share her transformative journey from aspiring writer and choreographer to becoming a key figure in the realm of marketing and education. We will delve into her book, "Lies Startups Tell Themselves to Avoid Marketing," a must-read for entrepreneurs across various fields. Sandra's insights come from years of teaching at prestigious institutions like NYU and from her real-life experiences in starting businesses and navigating the often-treacherous waters of entrepreneurship.

 

From adapting to technological shifts and overcoming obstacles such as the 2008 recession and the COVID pandemic to her role in shaping the next generation of marketers and entrepreneurs, Sandra’s story is not only inspiring but also filled with practical advice. Whether you're a budding entrepreneur, a curious writer, or someone interested in the nuts and bolts of effective marketing, this episode promises to enrich your understanding of these complex worlds. Stay tuned as we explore the lies startups tell themselves, the reality of entrepreneurial challenges, and the strategies that lead to genuine success. 

And as always, you can support Spun Today by using our Amazon affiliate link, becoming a patron, or donating via PayPal. Let's spin some incredible stories today!

 

The Spun Today Podcast is a Podcast that is anchored in Writing, but unlimited in scope.  Give it a whirl. 

 

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Links referenced in this episode:

Check out Sandra’s book: Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*T Guide for P.H.Ds, Lab Rats, Suits, and Entrepreneurs: https://www.amazon.com/Lies-Startups-Themselves-Avoid-Marketing-ebook/dp/B0096XJ8BE/ref=sr_1_fkmr0_1?dchild=1&keywords=Lies+Startups+Tell+Themselves+to+Avoid+Marketing%3A+A+No+Bullsh*T+Guide+for+P.H.Ds%2C+Lab+Rats%2C+Suits%2C+and+Entrepreneurs&qid=1606084813&sr=8-1-fkmr0

 

Check out Sandra’s latest venture:

https://marketingcures.com/ 

https://marketingcures.com/blog/

https://www.facebook.com/MarketingCures/?ref=bookmarks

 

Here’s a special offer from Sandra:

My colleague, Franne McNeal, and I have developed a winning formula for small business owners to grow their businesses. This is especially important now during COVID times.

So many small business owners work alone and are feeling even more isolated and stressed than ever now. They say it takes a village to raise a child (African proverb). Well it also takes a village to support a growing business as well. You can create your personalized village to support you growing your business.

95% of your success or failure is determined by the people you habitually associate with*. Franne and I will put you in touch with the right people to ensure your success.

 

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