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#26 Lisa Gilbert - building a global brand at the world's biggest startup

Update: 2023-10-05

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Description

What does it take to build a global brand from scratch at a 90,000-person startup? We discussed this and more with Lisa Gilbert, VP of Global Marketing at Kyndryl.

(0:00 ) Introduction

(0:49 ) Working 20+ years at IBM

(3:58 ) Choosing career paths and knowing who you are

(6:25 ) Joining Kyndryl and lessons learned

(12:20 ) The power and importance of branding

(15:00 ) Balancing brand consistency with localization

(17:45 ) Activating employees to become brand ambassadors

(21:07 ) Scrappy marketing strategies

(25:33 ) Proudest moment at Kyndryl

(26:42 ) Strategy and process for creating content

(30:14 ) Learning new skills as a marketer

Learn more:

⁠https://generogrowth.com/⁠

⁠https://www.kyndryl.com/⁠

⁠https://www.linkedin.com/in/lisagilbertcmo/⁠

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#26 Lisa Gilbert - building a global brand at the world's biggest startup

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