#26 The Data Driven Agency Advantage: How Specialisation, Revenue Tactics, and Future Trends Are Fuelling Success with Nick Petroski, Agency Researcher
Description
In this episode, Nick Petroski, founder of Promethean Research, uncovers the game-changing effects of specialisation on agency growth and profitability. Discover why agencies that zero in on a specific industry or service mix are seeing client lifetime value soar, with specialised agencies achieving growth rates 40% above the industry average.
Nick also reveals the revenue-generation tactics that proved effective even in the turbulent 2023 market, spotlighting partnerships as a powerful driver for scaling up. Finally, he dives into the shifting agency landscape, where freelancers, fractional roles, and innovative cross-agency collaborations are defining the future of work.
If you want to harness these insights to future-proof your agency, don’t miss this episode!
Connect with Nick: https://www.linkedin.com/in/nicholaspetroski/
United States
