A year into her coaching journey, Amy Birks generated a grand total of… 

$60.

Pair that with a big investment she made into a coaching program, and Amy ended up with a $36K loss that first year.

Fast forward 10 months later, and Amy is sitting in a Sedona hotel room with friends when someone feeling stuck with their business said, 

“I just wish someone would tell me what steps to take.”

Amy started asking questions — and within 12 minutes, a full strategy appeared in her mind like a Google Map.

Everyone in the room froze.

“Wait,” they said, “you actually see this in your head?”

That was the day Amy realized she had what she now calls her GPS Brain — the superpower that helps her instantly map people’s paths from confusion to clarity.

Having personally hired Amy, I’ve personally experienced Amy not only helping to save me 25 hours per month in my business… but she’s also helped TWO of my community members (we call them Castaways) in transformational ways.

She helped one Castaway identify a strategy that will help double her business next year… and in 30 days generated nearly six figures.

Another Castaway she helped save 35 hours per WEEK by transitioning some 1-on-1 work into a group format, with results pouring in one week later.

Amy’s brain is epic, and I can’t wait for you to learn from her on how to leverage her GPS brain to help simplify your business!

Show Notes Generated With The Help of AI!

00:00 - Introduction to Beyond Curious and today’s guest, Amy Birks

Brandon introduces Amy as a close friend and fellow Curiosity Island castaway. He previews three core takeaways from the episode: how Amy helped him save 25 hours per month, her journey from $60 in profit to a $64k week, and her nonlinear career path that developed her unique “GPS brain.”

00:39 - Amy discovers her “GPS brain” in a Sedona hotel room

Amy recalls a pivotal moment at a mastermind retreat when she spontaneously mapped out a full strategy for a friend’s business idea in just 12 minutes. This unlocked her realization that she had a natural gift for strategy and clarity — a turning point that redirected her entire business.

03:14 - Brandon highlights Amy’s incredible impact and bio

Brandon shares Amy’s background — from corporate strategy roles to consulting for the Dallas Mavericks — and the ripple effects of her GPS brain on the Curiosity Island community, including transformative results for Laura DeFranco and Jennifer Pear.

06:45 - Brandon compares Amy’s origin story to getting bitten by a radioactive spider

Brandon dives deeper into Amy’s strategic superpower. Amy describes how her mind visualizes strategy as a dynamic GPS map that forms through curiosity and inquiry, allowing her to chart efficient, values-aligned paths for clients.

10:42 - Brandon and Amy explore unconscious genius and how most people miss it

Amy shares how her strategic ability always felt so “normal” that she didn’t value it — until others pointed it out. She and Brandon discuss how people often overlook their most valuable gifts because they come naturally.

14:19 - Building momentum through intuition and simplicity

Amy explains how she asks questions to uncover clear paths for action, turning complexity into momentum. Her excitement and deep understanding of her clients’ visions fuel rapid transformation.

17:21 - From $60 in profit to deep personal alignment

Amy opens up about her first year in business, where she made just $60. She reflects on the internal judgment she felt and how she later realized that following her curiosity — even when nonlinear — gave her all the skills she needed.

24:23 - The $64,000 week: when alignment changed everything

Amy describes how simplifying her offerings and writing her book led to her most successful week. The big shift? Focusing on her own method instead of chasing other people’s frameworks.

29:47 - Challenging assumptions and uncovering what really matters

Amy discusses how she helps clients question the “shoulds” in their business. Using a real conversation at a dinner, she shows how reframing priorities and understanding where joy and energy come from can lead to smarter decisions.

35:22 - The power of the time audit and Brandon’s realization

Brandon shares how Amy had him conduct a time audit that revealed the enormous time cost of podcasting. This led him to radically rethink his approach, underscoring how a simple exercise can catalyze deep clarity.

41:10 - Tools for simplification and creating space to scale

Amy explains how she tailors her tools — like time audits, opportunity assessments, and team facilitation — to each client. The key? Emotional intelligence, curiosity, and values-based alignment.

43:45 - Using values to filter what to simplify

Amy outlines how she helps businesses prioritize based on their MIT (Most Important Thing), and how complexity often arises from fear and black-and-white thinking. Simplicity emerges from curiosity and alignment.

50:52 - A divorce, a daughter, and radical business clarity

Amy shares the emotional story of her divorce and the resulting 50/50 custody agreement. Realizing she’d only have half her daughter’s time, she completely simplified her business to be fully present during her custody days.

56:12 - The fear of losing everything and the journey into surrender

Amy reflects on the fear of losing her home and business post-divorce and how she went on a quest to "figure out" surrender. Ironically, the harder she tried, the more elusive surrender became — until she learned to stop gripping so tightly.

Links & Resources:

• Amy Birks' Website — Learn more about Amy’s work, offerings, and background.
• Episode 221 of Beyond Curious® — Brandon’s “Find Your Four™” episode mentioned throughout the conversation.
• Book: The Surrender Experiment by Michael A. Singer — Amy’s influential read during her personal and business transition.
• The Hustle-Free Business by Amy Birks — Amy’s book that helped her find aligned success.
• Scaling.com – The Science of Scaling by Dr. Benjamin Hardy — Brandon’s current favorite book on simplification and scaling effectively.