DiscoverThe FMCG Guys263. Miroglio Group's Matteo Loro and Marcello Offi: AI-First Retail - In Partnership with AWS and Co-hosted by Gaia Ginevra
263. Miroglio Group's Matteo Loro and Marcello Offi: AI-First Retail - In Partnership with AWS and Co-hosted by Gaia Ginevra

263. Miroglio Group's Matteo Loro and Marcello Offi: AI-First Retail - In Partnership with AWS and Co-hosted by Gaia Ginevra

Update: 2025-09-03
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This episode is part of our 5-part series with Amazon Web Services (AWS). You can find all the other episodes here: https://www.fmcgguys.com/?s=AWS

Miroglio Group is a leading Italian Fashion Retailer, with banners like Elena Mirò and Trussardi, that’s putting AI into practice across its business. Co-hosted by Daniel Torres and Gaia Ginevra of AWS, the conversation with Matteo Loro (Digital Data & Tech Strategy Manager) and Marcello Offi (Head of Data & Platform Engineering) dives into how the group built a unified data platform, fostered collaboration between business and IT, and embedded AI into everyday workflows. From transforming product tagging and translation with AWS Bedrock to shaping a culture of experimentation and knowledge sharing, Miroglio is showing how a company can re-imagine itself as a data-driven innovator.

 Tune in to hear about:

  • How Miroglio’s cloud migration laid the groundwork for AI adoption
  • Building a culture of AI with “improve, don’t rebuild” as a guiding principle
  • Automating product tagging and translations: from hours to minutes, with 80% cost savings
  • Breaking down silos between business and IT for faster, more agile innovation
  • Future applications of AI in retail, from forecasting to AI agents and virtual shopping assistants

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263. Miroglio Group's Matteo Loro and Marcello Offi: AI-First Retail - In Partnership with AWS and Co-hosted by Gaia Ginevra

263. Miroglio Group's Matteo Loro and Marcello Offi: AI-First Retail - In Partnership with AWS and Co-hosted by Gaia Ginevra

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