268. Roger Dunn, Global Media Lead, Retail & Performance at Diageo: A Voice from the Brand
Description
For many people in our industry, our guest doesn't need any introduction. Roger Dunn has become one FMCG and Retail's Top Voices through his content and thought leadership in Retail Media. What maybe some people don't know is that Roger also serves in a global role at the world's largest liquor company: Diageo. In this episode, we speak not only about the latest in Retail Media but we specifically focus on what's in it for the Brands and Consumers.
Tune in to hear about:
- How Roger became a Linkedn Top Voice
- The Retail Media boom and why brand have bought into it
- Why Amazon's still ahead of the game
- One-size-fits-all versus composable
- How Retail Media can - or not - benefit consumers
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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