Rita Martins joins the show to discuss her new book, Web3 in Financial Services, which explores how blockchain, digital assets, and cryptocurrency are disrupting traditional financial services. 

In this episode, Rita and I riff on her inspiration for writing Web3 in Financial Services and how she tackled the process of writing a book for the first time.  We also talk about the present and the future of Web3 technologies in finance, the book’s key messages, and how Rita aimed to make the content evergreen with the fast pace of change in web3. Rita was kind enough to feature a conversation with me in the book, so thank you Rita for including my thoughts. 

Rita Martins is a strategic senior leader with a distinguished track record in financial services, fintech and Web3. She serves on the advisory boards of a range of startups at the intersection of finance and DeFi, blockchain, digital assets and crypto, and is a mentor for the Techstars Web3 accelerator.

Previously, Rita was the Global Head of Fintech Partnerships at HSBC, where she played a key role in incubating and accelerating disruptive technologies, creating significant advancements in the fintech landscape. Her extensive background also includes strategy and digital transformation roles at Accenture and Ernst & Young, where she led large-scale digital transformation projects, helping clients achieve strategic milestones.

TIMESTAMPS:  

00:43 Meet Rita Martins: Author, Financial Services Executive and Board Member

01:20 Diving into Web3 and Financial Services

02:43 Rita's Journey in Financial Services

05:23 The Inspiration Behind the Book

06:52 Understanding Blockchain and Its Impact

10:58 Writing the Book: Challenges and Insights

15:07 The Future of Web3 in Finance

26:16 Evolving Ecosystem and Challenges

28:10 Dynamic Nature of Writing in Crypto

29:05 Podcasting vs. Publishing

30:31 Killer Apps in Crypto

31:18 Political Influence on Crypto

34:07 Global Impact and Future Predictions

38:09 Reactions and Feedback

41:22 Marketing and Promotion Efforts

44:34 Personal Insights and Experiences

LINKS:

Connect with Rita Martins on LinkedIn: https://www.linkedin.com/in/ritamartins2/

Follow Rita Martins on X: https://x.com/RitaMartinsUK

Buy/download Rita Martin’s book Web3 in Financial Services: 

Amazon: https://www.amazon.co.uk/Web3-Financial-Services-Blockchain-Traditional/dp/1398615714

KoganPage

https://www.koganpage.com/accounting-finance-banking/web3-in-financial-services-9781398615717

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