You may have thought about writing a book but quickly shut it down with reasons like "I'm not a writer," "I don't have time," or "Who would even read it?" The reality is, a book is one of the most powerful tools you can have as a business owner because it shifts how people see you. A book makes people stop, listen, and lean in. It builds credibility in rooms where you might have felt invisible and it gives you authority without you having to keep proving yourself.

In this conversation, best selling author and international speaker Geo Derice gets practical and real about becoming an author as a business strategy. Geo shares how he went from being overlooked to booked by adding the word author to his title, and why your story already lives in your conversations, it just needs packaging. He walks you through defining your ideal reader, choosing the right idea now, building an outline that saves you time and money, and publishing professionally without wasting coins. We also dig into using your book to open doors, from client work to speaking to partnerships, so you sell less and serve more.

DURING THIS EPISODE YOU'LL LEARN:

• Why writing a book instantly elevates your credibility as a business owner

• The common misconceptions about becoming an author and how to move past them

• How to choose the right book idea when you have too many to pick from

• Practical steps to structure and finish your first draft without overwhelm

• The difference between self-publishing and traditional publishing and which path makes sense for beginners

• How to use your book as a tool to attract clients, partnerships, and speaking opportunities

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/268

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