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The printing industry stands at a critical environmental crossroads, with both opportunities and challenges ahead. In this illuminating conversation, Dominic Harris, CEO of CarbonQuota, returns to the FuturePrint Podcast to reveal how carbon measurement is fundamentally transforming the print and packaging sectors.

With over three decades in print, Harris brings both deep industry knowledge and a pragmatic sustainability perspective. He explains why accurate carbon footprinting is no longer optional—driven not only by looming legislation in the EU, North America, and beyond, but also by brand-led procurement policies from companies like Lego, Ikea, and Amazon.

Harris demystifies the complexity of CO₂e calculations, showing how every stage—materials, energy use, production processes, and logistics—affects a product’s impact. He warns that relying on averages can create errors of up to 60%, undermining credibility and potentially leading to accusations of greenwashing.

The conversation explores how automation and integration with MIS/ERP platforms are making product-level carbon reporting faster, cheaper, and more accurate—freeing up resources and helping printers win business in an increasingly sustainability-focused marketplace. Harris stresses that collaboration across the supply chain is essential, with low-carbon materials, greener transport, and technology partnerships accelerating change.

The episode also highlights CarbonQuota’s role as a founding partner of the Manifesto for More Sustainable Print, a practical framework designed to help printers take their first steps towards decarbonisation without unnecessary complexity.

Whether you’re running a large print group or a small independent shop, Harris’s advice is clear: start measuring now, secure leadership buy-in, and position your business to meet growing demands from both regulators and customers.

A must-listen for anyone in print or packaging who wants to understand where the industry is heading—and how to stay ahead.

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