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27. Everything Can't Be Priority One

27. Everything Can't Be Priority One

Update: 2025-06-02
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We talk a lot about doing less to get more—but in practice, most organizations end up doing the opposite. When priorities pile up, and nothing gets removed or finished, the result is a familiar kind of chaos: too many projects, too little focus, and an endless loop of adding more in hopes of getting unstuck.




This week, Rodney Evans and Sam Spurlin unpack one of the most common organizational dynamics they see: the “more-is-more” trap of priority overload. They dig into why deprioritizing anything at work feels so psychologically and politically fraught, how identity and sunk costs keep teams clinging to low-impact efforts, and ways for leadership teams to prioritize at a org wide level, not just assemble a laundry list of everyone’s pet projects.




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Mentioned references:







00:00 Intro + Check-In: What’s a molehill you’re willing to defend until the end?


03:52 The Pattern: We prioritize everything and nothing gets done


06:01 John Cutler’s 4 Jobs of Prioritization


10:08 Why it’s so hard to stop doing lower value things


18:35 Difference altitudes of priorities


22:23 Where leaders mess up prioritization


25:11 Continuous steering version of priorities


33:05 Idea 1: Use a variant of WSJF for your own variables


37:21 Idea 2: Shift from saying “no” to “not right now”


39:27 Idea 3: Visualize your work to “see” deprioritization


41:26 Idea 4: Openly talk about conflicting priorities


44:00 Wrap up: Share the show with your coworkers!




Sound engineering and design by Taylor Marvin of ⁠⁠⁠Coupe Studios⁠⁠⁠.

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27. Everything Can't Be Priority One

27. Everything Can't Be Priority One

Rodney Evans and Sam Spurlin