#270: Greg Hoffman, Beyond Your Limits - Building Iconic Brands Through Storytelling
Description
Greg Hoffman is the founder of the brand advisory group Modern Arena, the former Chief Marketing Officer of Nike, and the bestselling author of Emotion by Design: Creative Leadership Lessons from a Life at Nike.
Now, Greg introduces Beyond Your Limits — a first-of-its-kind, seven-week masterclass created in partnership with the Business of Creativity. Designed for modern athletes, it's designed to help them build a powerful personal brand alongside their playing career.
Beyond Your Limits empowers athletes to express who they are, shape their story on their own terms, and unlock opportunities that extend far beyond the game.
Own your story. Own your future.
Chapter:
01:27 The Evolution of Athletes and Branding
05:06 Understanding Creativity in Branding
07:50 Building a Brand with Depth and Substance
11:25 Resources Behind Elite Athlete Branding
15:53 Introducing Beyond Your Limits
22:18 The Importance of Brand Evolution
26:35 Empowering Athletes and Organizations
31:17 Conclusion and Call to Action
Greg Hoffman:
🏠 Website: https://beyondyourlimitscourse.com/
💼 LinkedIn: https://www.linkedin.com/in/greg-hoffman-1b196a25/
Scott Garber:
🏠 Website: https://profluence.com
💼 LinkedIn: https://www.linkedin.com/in/sgarber40/
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