270. Only 17% of People Shop Price, So Sell the Experience - With Lance Bachmann, Owner of LB Capital
Description
In this episode of The Real Build, I sit down with serial entrepreneur and business leader Lance Bachmann, owner of LB Capital, to talk about why price doesn’t sell — experience does.
Lance has built and sold multiple eight-figure companies and now helps business owners across the home services and trades industries scale, lead, and exit the right way. We dive deep into what separates top-performing companies from the rest and why only 17 percent of people actually shop based on price.
We covered:
Why customer experience always wins over low pricing
Part-time leader vs full-time leader
The power of leadership and accountability
Common mistakes contractors and small businesses make when trying to scale
How to build a brand people trust and are willing to pay more for
If you are a builder, contractor, or business owner trying to grow without racing to the bottom, this episode will show you exactly how to shift your mindset and build a business that sells on value, not price.
Watch the full episode now on YouTube or listen on all podcast platforms.
Guest Info: Lance Bachmann
Website: https://lbachmanncapital.com/
Host Info:
Email: Bill@rkreiman.com
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