272 -How to do A/B Testing, with Alex Nazarevich, VP of Growth at Unbounce
Description
Looking to improve your marketing strategies and drive more conversions?
Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing.
How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the customer’s perspective to prioritize what drives the most conversions.
What elements should you start testing first? And how can A/B testing help businesses to navigate oversaturated industries and rising customer acquisition costs? Alex also provides his perspective on when to consider a test statistically significant and explains why you should be testing across the marketing funnel, from ads to landing pages.
Drive better results and enhance your marketing strategies today with this top-tier advice from one of marketing’s brightest minds.
00:01:50 - Importance of Data and A/B Testing
00:03:37 - Focus on Customer Conversion Counts
00:05:50 - Optimize Landing Pages with A/B Testing
00:09:08 - Testing and Openness is Key for Marketers
00:12:47 - Using A/B Testing for Conversion Optimization
00:16:07 - Optimizing Landing Pages for Marketing Success
00:18:20 - Test Marketing Funnel for Best Results
00:23:33 - Document Every Marketing Test Hypothesis
00:30:49 - Marketing to People, Not Businesses
Follow Alex:
LinkedIn: https://www.linkedin.com/in/alexnazarevich/?originalSubdomain=ca
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YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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