#273: How to create a scrappy industry report that elevates your brand | Jeremy Enns
Description
Today I'm speaking with my friend Jeremy Enns, the founder of Podcast Marketing Academy, an accelerator program that works with scrappy, ambitious creators and brands who are serious about podcast growth.
Jeremy and I have a lot in common. We both care a lot about craft design and helping people who are already doing the work. For the last three years, Jeremy has published the Podcast Marketing Trends Report. This is a substantial piece of independent research that he produces about the state of podcast marketing, and it's had a major impact on his business.
So in this episode, Jeremy walks us through, step by step, exactly how he puts together this report and how you can do it too.
2025 Podcast Marketing Trends Report
Full transcript and show notes
Jeremy's Website / Instagram / Twitter / LinkedIn
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TIMESTAMPS
00:00 Podcast Growth Rate Insights
09:04 Extreme Projects and PR Opportunities
11:24 Evaluating Report's Relevance and Value
16:47 Securing Sponsorships Through Strong Concepts
24:23 Strengthening Brand through Annual Report
31:27 Avoid Confirmation Bias in Reports
37:26 Curiosity-Driven Research Approach
38:54 Survey Design Skills Essential
46:13 Maximizing Survey Response Rates
51:57 Podcast Performance Analysis Strategies
55:41 DIY Data Visualization Strategy
01:02:51 Podcast Industry Networking Insights
01:06:31 Collaborative Blog Strategy and Podcast
01:12:30 Navigating Data Analysis with AI
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RECOMMENDED NEXT EPISODE
→ #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
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