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Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

Join Peter Graber from Ingram Micro and Christine Mulcahy from ContentGen as they unveil a powerful synergy transforming the MSP and SMB landscape. Peter details Ingram Micro’s evolution from a traditional distributor to a “platform first, experience-driven company” with their Al-powered Xvantage platform, seamlessly integrating commerce, insights, automation, and enablement for multi-vendor, multi-solution environments. Christine then introduces ContentGen, an automated content development platform leveraging Al to drastically reduce the cost and complexity of content marketing for partners, enabling them to tell compelling “better together” stories and accelerate their go-to-market. This session highlights how these innovations are providing MSPs with simplified management and strategic growth, crucial for navigating the complex world of Al, hardware, and software solutions.

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• Traditional distribution is evolving beyond logistics to focus on intelligence, integration, and enablement, driven by the increasing complexity of hybrid cloud, multi-vendor, and AI environments.


• Ingram Micro is transforming into a “platform first, experience-driven company” with its AI-powered Xvantage platform, designed to be a growth engine for partners by simplifying operations and accelerating market access.


• Xvantage unifies commerce, insights, automation, and enablement, allowing MSPs to manage subscriptions, hardware, SaaS, and services seamlessly in one intuitive interface, even integrating with their existing ERP/CRM systems.


• ContentGen provides an automated, AI-powered content development platform specifically for the partner channel, drastically reducing the cost and complexity of creating diverse marketing materials.


• Partners, particularly MSPs, need to tell differentiated stories for various audiences (customers, platform partners, resellers) requiring tailored content, which ContentGen helps to scale efficiently.


• The combined offering of Ingram’s Xvantage platform and ContentGen empowers MSPs with simplified management and strategic growth, enabling them to effectively deliver complex AI and multi-vendor solutions to the SMB market.

If you’re ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins.

As we enter the last four months of the calendar year, you are probably asking yourself, “What events should I attend this fall and why?”

Many Partners and Leaders are trying to determine if the big events make the most sense and what they will learn. Many of these events are big and unyieldy, and while you may bump into some friends, you need to really ask yourself if they will help you achieve your greatest results – as a leader, as an organization, or as a partner.

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Our attendees tell us they get more accomplished in two full days than in most of the year at our events – they learn from Hyperscaler Leaders, Top Award Winning Partners, and the Masters. Learn from the best, meet the best, grow your business faster and further.

Why Ultimate Partner is Unique

An Ultimate Partner LIVE is like YOUR Masterclass. We begin with a view of “Where We Are Today” as the tectonic shifts are happening faster than ever before. Our first day sessions explore the advances in AI, Hyperscaler Growth, Marketplaces, Co-Selling, Ecosystem Led Growth, and more. These sessions are led from the leaders driving the discussions at Microsoft, Amazon Web Services (AWS), Google Cloud, AvePoint Veeam Software, Carahsoft, Elastic and more.

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Bringing it All Together

On Day Two, an Industry Analyst will bring it all together as our industry experts help you plot the future course – applying the learnings to maximize results.

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And, you’ll learn more from the Partner Technology firms, Partner Consultants, and others helping partners like you achieve more and walk away with over a million dollars worth of insights, learnings, and practical advice to apply to your business. In fact, we will have over 10 unique workshops at the fall event alone.

The Executive Experience

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You will be in the room with other executives like you, or partner leaders looking to get to that level. Join us for a unique welcome reception and – if you’re fortunate – you’ll be joining our Executive Dinner. This event will feel more intimate than past Ultimate Partner LIVE settings. You’ll love the experience.

Don’t Miss this Early BIRD Opportunity – Ends in a Week

This is your last chance to take advantage of a unique opportunity to sign up early and SAVE.> Next weekend, Early Bird Pricing Ends – and will NOT be available again. Also, our special Hyatt Regency Reston will only last for a short time.

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Book your tickets today and get ready to join this once-in-a-lifetime opportunity.

I look forward to hosting YOU this fall!

Click HERE while time still lasts.

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Key Tags:

Ingram Micro, Content Gen, distribution evolution, MSPs, SMB market, AI platform, Advantage platform, ecosystem enablement, automated content, channel marketing, go-to-market strategy, strategic growth, digital transformation, cloud solutions, hardware-software integration, recurring revenue, partner profitability, AI agents, cybersecurity, hybrid cloud.

Transcription:

[00:00:00 ] Christine Mulcahy: Well, I’d say, you know, if you’re any type of partner in the ecosystem, buy into these platforms because they, there’s a lot of smart people building them and doing all the work for you so that you don’t have to figure that out as part of the rest of your biz dev strategy, and you can just focus on what you do.

Well,

[00:00:17 ] Vince Menzione: we believe this time is like no other. We, w