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Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

In this powerful discussion, Vince Menzione shares his personal journey and the mission behind the Ultimate Partner movement. After a near-fatal accident, he gained a new perspective on the importance of community and the power of partnerships. Vince dives deep into the “tectonic shifts” reshaping our industry—from the rise of AI and cloud marketplaces to new buyer expectations. He introduces the seven Operating Principles of successful partnering, a framework designed to provide leaders with the clarity and conviction needed to thrive in a world of constant change. This is more than a podcast; it’s a movement built on the belief that success is never achieved alone and that together, leaders can achieve extraordinary outcomes.

If you’re ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins.

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Join Us In Reston, Virginia, October 27-29th.

As we enter the last four months of the calendar year, you are probably asking yourself, “What events should I attend this fall and why?”

Many Partners and Leaders are trying to determine if the big events make the most sense and what they will learn. Many of these events are big and unyieldy, and while you may bump into some friends, you need to really ask yourself if they will help you achieve your greatest results – as a leader, as an organization, or as a partner.

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Our attendees tell us they get more accomplished in two full days than in most of the year at our events – they learn from Hyperscaler Leaders, Top Award Winning Partners, and the Masters. Learn from the best, meet the best, grow your business faster and further.

Why Ultimate Partner is Unique

An Ultimate Partner LIVE is like YOUR Masterclass. We begin with a view of “Where We Are Today” as the tectonic shifts are happening faster than ever before. Our first day sessions explore the advances in AI, Hyperscaler Growth, Marketplaces, Co-Selling, Ecosystem Led Growth, and more. These sessions are led from the leaders driving the discussions at Microsoft, Amazon Web Services (AWS), Google Cloud, AvePoint Veeam Software, Carahsoft, Elastic and more.

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Bringing it All Together

On Day Two, an Industry Analyst will bring it all together as our industry experts help you plot the future course – applying the learnings to maximize results.

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And, you’ll learn more from the Partner Technology firms, Partner Consultants, and others helping partners like you achieve more and walk away with over a million dollars worth of insights, learnings, and practical advice to apply to your business. In fact, we will have over 10 unique workshops at the fall event alone.

The Executive Experience

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You will be in the room with other executives like you, or partner leaders looking to get to that level. Join us for a unique welcome reception and – if you’re fortunate – you’ll be joining our Executive Dinner. This event will feel more intimate than past Ultimate Partner LIVE settings. You’ll love the experience.

Don’t Miss this Early BIRD Opportunity – Ends in a Week

This is your last chance to take advantage of a unique opportunity to sign up early and SAVE.> Next weekend, Early Bird Pricing Ends – and will NOT be available again. Also, our special Hyatt Regency Reston will only last for a short time.

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Book your tickets today and get ready to join this once-in-a-lifetime opportunity.

I look forward to hosting YOU this fall!

Click HERE while time still lasts.

Vince Menzione, Microsoft, Ultimate Partner, The Ultimate Guide to Partnering, business strategy, cloud marketplaces, AI transformation, partnership principles, technology leadership, organizational alignment, growth mindset, executive commitment, visionary leadership, scalable startups, resilient leadership, tectonic shifts, ecosystem growth, tech industry, B2B sales.

Transcript:

Ultimate Partner Promo 2025

[00:00:00 ] Vince Menzione: Welcome. I’m Vince Menon, and if you followed me, you know me as the host of The Ultimate Guide to Partnering. Some of you have attended our events or maybe you’re part of our Growing Ultimate Partner community. But today I want to go deeper. I wanna share my journey, what’s happened earlier this year, and how my friends and team have rallied behind me and why I believe this movement we’re building together.

[00:00:26 ] Vince Menzione: Is about to become bigger than ever because in this moment of massive change, these tectonic shifts, we talk about reshaping our industry and our lives. We need clarity, we need frameworks, and we need community more than ever, my journey began way before ultimate partner. I grew up in a family that taught me the power of resilience and trust.

[00:00:50 ] Vince Menzione: I ran a small business while in college. Scaled startups from a few million dollars to hundreds of millions of dollars and later led a multi-billion dollar partner business at Microsoft. Through it all, I learned one powerful truth. Success is never built alone. It happens through partnerships. When I started Ultimate Guide to Partnering nearly a decade ago, it was my way of amplifying those lessons.

[00:01:19 ] Vince Menzione: To bring you the voices, insights, and stories of the leaders shaping our industry. Over 270 episodes later, it’s grown into a trusted platform, but more importantly, it’s grown into a movement. A community of leaders committed to helping each other achieve their greatest results, and then this year changed everything for me.

[00:01:44 ] Vince Menzione: You see, a near fatal accident brought my life to a halt. Overnight. I went from building businesses and hosting events to fighting for rec