#28 How MEDS became the fastest-growing company in Sweden with founder & CEO Björn Thorngren
Description
Björn Thorngren is the CEO and founder of MEDS. We talk about how they became the fastest-growing company in Sweden, the strategies they used to acquire 800,000 customers and raise 50M€ in funding, what the pharmacy markets in Sweden and North Korea have in common, and much more!
Learn more:
https://generogrowth.com/
https://www.linkedin.com/in/bjornthorngren/
https://www.meds.se/
(0:00 ) Introduction
(0:50 ) The insights that led to MEDS
(3:14 ) The unique online pharmacy market in Sweden
(6:49 ) How to win in a competitive market
(10:07 ) Providing the best customer experience
(16:05 ) The strategies MEDS used to get 800,000 active customers
(21:35 ) Finding, acquiring, and activating the right customers
(24:32 ) Growth and failure during the pandemic
(27:44 ) Geopolitical risks and the pharmacy value chain
(30:35 ) Does it always make sense to grow?
(33:22 ) Raising 50 million euro
(37:31 ) Biggest lessons learned
United States
