#28 John Toracinta: NOSOLO Co-Founder on Ending Mental Illness Stigma with Style
Description
John Toracinta is the co-founder of NOSOLO, a brand on a mission to end the stigma of mental illness through their hats and other merchandise.
NOSOLO is a symbol that represents support for those who may have felt alone at some point. Because we already know mental illness does not discriminate, the logo really says nobody goes solo in whatever battle they're fighting. While the awareness and support born out of the product is important, NOSOLO has also committed 20% of profits to the National Alliance on Mental Illness (NAMI) who help individuals and families get the support they need.
In this conversation John shares:
- the origin story of NOSOLO and inspiration to build a mission focused brand
- how something as simple as a hat can lead to open and honest conversation about mental health
- what he's learned personally over the past few years from building a company from nothing.
NOSOLO's mission aligns deeply with what I care most about and I'm so grateful to have had the opportunity to chat with its co-founder and expand its reach. If you're interested in doing a small part in helping end the stigma surrounding mental illness, head over to @nosolobrand on Instagram and nosolobrand.com. Also check out the NOSOLO Team participating in the 2021 NAMIWalk in Rhode Island (also virtual!) on October 24th.
Full show notes here at chrismcgrory.net
United States
