In this episode, Sarah interviews Brandon Peacock, founder of Hit the Ground Running, who shares his incredible journey from surviving a traumatic shooting to becoming a leading expert in using social media for fundraising. Learn how Brandon's authentic storytelling and strategic content creation led to millions of views and significant fundraising success. Dive into useful tips on crafting compelling stories, optimizing donation pages, and effectively using platforms like Instagram for community engagement and fundraising. This episode is a goldmine for nonprofit leaders looking to make a bigger impact through social media.

Brandon Peacock is the founder of Hit The Ground Running (HTGR), a six-figure NFP that operates almost exclusively through online campaigns. With a focus on empowering trauma survivors, HTGR provides access to essential physical therapy, mentorship, and community support. Brandon's leadership has helped the organization gain over 40 million views on social media and 130k cumulative following in just over one year, building a global community of supporters and survivors. He brings a wealth of experience in scaling nonprofit initiatives through digital platforms and innovative fundraising strategies, offering valuable insights into how charities can achieve growth and impact in today’s online landscape.

Connect with Brandon:
www.htgrcharity.com
@peacock_brandon (IG and Tik tok) .
Anyone interested in joining our waitlist for our Not for profit university (social media strategy group) can email me directly at brandon@htgrcharity.com to join our waitlist! The community should be going live by December 2024.