Today, Eric is delighted to welcome Melva LaJoy Legrand as his guest.

Melva is an icon in our industry, having built an impressive career that spans the US, France, and Europe, earning numerous recognitions along the way. In this episode, she shares her journey and discusses the honors she received within the industry, offering inspiration and insights for solopreneurs and small business owners.

Her Journey

Melva began her career as a teacher, but her creative spark kept pulling her in a different direction. A volunteering stint at a radio station one summer introduced her to concerts, festivals, and events, and she discovered her true calling. With the unwavering support of her parents, she stepped into event planning, starting at the bottom, and soaking up every lesson she learned along the way. With the help of her mentors, she managed to overcome her fear, learn about leadership, and shape her emotional intelligence. With perseverance, faith, and resilience, Melva built her own business, LaJoy Creative, weaving together her professional achievements and her personal trials. 

Her Early Career

Melva describes her early years as a "preparation season”, where she embraced every small task with humility, absorbing lessons from behind the scenes. That shaped her professional values, helping her decide the kind of leader she wanted to become.

Mentorship and Growth

Melva had several mentors who were all central to her development. One of her mentors encouraged her toward a leadership position at a major festival, creating a breakthrough moment where she discovered her own capacity to lead. This experience highlighted the importance of humility, teachability, and persistence in building effective mentor relationships.

Building Confidence and Starting Over

Melva restarted her business in 2019 during a deeply challenging period while caring for her ailing father. His encouragement gave her the courage to relaunch her business, and she also received additional confirmation from her mentors and unexpected encounters, fueling her belief that her business was her purpose.

Overcoming Trauma and Anchoring in Faith

As a survivor of abuse and trauma, Melva knows that therapy, faith, support groups, and resilience are an essential part of the healing process. Her faith and clarity about her values have shaped her leadership and business decisions, ensuring she only accepts work that aligns with her principles.

Awards and Recognition

Melva has received numerous honors, including recognition for organizing survivor-focused events, being named a Top Female Founder 500, and winning Silver for International Event Agency of the Year. Those awards affirm her parents’ belief that the world would always make room for her. She also takes pride in recent collaborations, including honoring cultural icons at a major beauty and artistry event.

Cultural Perspective: US vs France

Living between the US and France has given Melva unique insight into the work-life balance. She contrasts the American culture of overwork with the French emphasis on rest and leisure. While she acknowledges higher US salaries, she credits her best creative breakthroughs to the mental clarity she gained during her time abroad.

Connect with Eric Rozenberg

On LinkedIn

Facebook