#29 Building the world's biggest baby brand with Twistshake CEO/Co-founder Camillo Eriksson
Description
Camillo Eriksson, co-founder and CEO of Twistshake, joins us to talk about building the world's biggest baby brand. We cover topics like expanding to 70 markets, launching a dozen or so innovative products each year, and doing influencer marketing on a massive scale.
Learn more:
https://www.instagram.com/twistshakebaby/
https://www.linkedin.com/in/camillo-eriksson-770480b8/
(0:00 ) Introduction
(0:52 ) The baby bottle that started it all
(5:14 ) The early days
(9:33 ) Meaning, hard work and avoiding burnout
(13:31 ) The process for consistently launching innovative new products
(20:16 ) How they succeeded with influencer marketing
(25:16 ) Twistshake’s 3 pillars for growth
(28:32 ) The uncomplicated way to expand internationally
(34:00 ) Focusing on profitability and doubling AOV
(38:23 ) Company culture and focusing on what matters
United States
