Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout?

In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator of The Scale Method, to uncover how she transformed her online course business into an 8-figure powerhouse using evergreen sales funnels. Caitlin shares the pivotal lessons she learned along the way, including why launching isn’t always the best strategy and how she built a predictable, scalable income stream without the stress of constant promotions.

We dive deep into: 

✅ The key differences between live launching and evergreen funnels (and which one is best for you) 

✅ The biggest mistakes course creators make when transitioning to evergreen (and how to avoid them) 

✅ Why traditional webinar strategies fail in evergreen models—and what works instead 

✅ How to structure an ethical sales funnel that builds trust with your audience 

✅ The mindset shifts that took Caitlin from stuck to scaling fast (and what it takes to hit your first 6 or 7 figures!)

If you've ever felt like you’re on a never-ending treadmill of launches, this episode is a must-listen. Caitlin’s journey will show you how to simplify your sales strategy while creating sustainable, long-term success.

🎧 Listen now and discover how to build a high-impact, high-revenue course business—without the launch stress.

🔗 Links & Resources Mentioned:

• Caitlin Batcher’s Free Masterclass: How to Generate Launch-Size Revenue Without Launching
• Follow Caitlin on Instagram: @CaitlinBatcher
• Join Shannon’s Free Masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results

📢 Loved this episode? Don’t forget to subscribe, leave a ⭐⭐⭐⭐⭐ review, and share it with fellow course creators who need this advice!

➡️ DM me on Instagram (@ShannonLBoyer) and let me know your biggest takeaway from today’s episode!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

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This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co