In this episode, Mairead Finnegan of RollIt Pastry shares her experience taking part in BrandBite, a dynamic initiative by the Art of Grate Food in collaboration with Blas na hÉireann, supported by Taste 4 Success Skillnet, designed to help Irish food producers refine and elevate their branding. Led by industry experts, BrandBite provides strategic guidance to help participants better communicate their story, values, and product appeal. Mairead talks about how the programme helped her unveil a fresh new look for RollIt Pastry—one that reflects the quality of her all-Irish butter pastry and connects more deeply with customers.

Best Possible Taste is Ireland's longest running food and drink podcast.