When life throws you curveballs—a health crisis, a financial downturn, or a global pandemic—how does your business hold up? In this week’s episode of This Can’t Be That Hard, I’m kicking off the Sustainability Series, a four-part exploration of why planning for longevity in your business is so important.

I start this series with a story about challenges I've faced in my own life and business that could have been the end of my photography career, but instead were the catalysts that forced me to build a stronger, more sustainable business.

If you’ve ever wondered how to “disaster-proof” your business or create systems that help you weather life's storms, this series is for you. This episode lays the foundation, reminding us that while we can’t control life’s twists and turns, we can prepare for them—and in doing so, we build businesses that thrive in the long run.

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