#299 - Old Rules Are Dead
Description
This week, I had an enlightening conversation with Jay Frost about how the old rules of fundraising are DEAD. π
2024 has been a wild ride, especially in the fundraising world, and Iβm here to share how you can not only survive but THRIVE in this new landscape. π
Here are some key takeaways:
- **Moves Management is Dead**: I explain why the traditional moves management calendar might not be effective in 2024. Instead, focus on creating a customized experience for major donors. ππ«
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- **The Power of Individual Giving**: Discover why individual gifts make up a significant portion of fundraising and how to craft a strategy that taps into this potential. π‘π΅
- **The Importance of Consent**: Learn how to build authentic relationships with donors by being transparent and asking for permission before making an ask. This approach helps in creating a trust-based partnership rather than just a transactional one. π€β¨
- **Rethink Wealth Screening**: We discuss the limitations of wealth screenings and why a more holistic approach, including surveys and direct engagement, might be more effective in understanding and connecting with your donors. ππ
If youβre in the nonprofit sector or just curious about the intricacies of major gift fundraising, this episode is a must-listen. Tune in now to gain insights and strategies that could transform your approach to donor relationships!
Important Links:
π₯ **Donβt Miss Out:** Iβm hosting a FREE webinar on August 15th at 2 PM Eastern to dive deep into the updated strategies you need to succeed. Register at http://rheawong.com .Β
My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honeyΒ
My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-programΒ
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