Natalie and JA interview Jessy Grossman, the founder of Women in Influencer Marketing. Jessy has been working in influencer marketing for 10 years now. We discuss:

• When did you get started in influencer marketing?


• How has it changed since you've been in it?


• Tell us a little more about Women in Influencer Marketing?


• What are some things you look for when you are looking for influencers?


• What is one of the biggest mistakes you see when an influencer works with a brand?


• One of the biggest struggles influencers face is determining their rate. Do you have advice on how influencers can determine their rates?


• Where do you see the future of social media going?


• What does the power of social media mean to you?

Enjoy this episode!

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Host: @nataliebarbu