In this episode, Trine Askholm is conversation with the researcher and postdoc, Caroline Demeyère and strategic leadership consultant, Marianne Egelund Siig, regarding the resistance people working with DEI face every day.

You will learn about the types of the resistance the consultants are faced with. The degree of the resistance and exactly how many of the participants in the research project experiences resistance in their DEI work. 

We dive into the tactics to counter the resistance before and during the selling phase, the service delivery phase with the client and after the delivery of the service/product. 

We talk about how resistance is both a hindrance to the work of progress and yet can also be perceived as a good thing. Specifically, we look at how the resistance differs in the DEI field compared to other fields and sectors.

Guest: Marianne Egelund Siig 
Researcher: Caroline Demeyère

Producer and host: Trine Askholm
Co-Producer: Britta Ravn 

Research project: “Denmark's DEI Consulting Landscape: Where Ethical Values Meet Market Realities.”

This podcast has been produced with Copenhagen Business School and supported by the Carlsberg Foundation.