3:2 The real impact of AI on event marketing - Alex Makarski
Description
Artificial intelligence is transforming marketing across industries, and event marketing is no exception. But between the hype and fear, what is the real impact? In this episode, host Lee is joined by Alex, founder of digital media agency Clickmakers, to peel back the curtain on how AI and machine learning are enhancing creativity, strategy, and results for event marketers.
Alex shares fascinating real-world examples of how AI is automating tedious tasks while actually unleashing more human ingenuity, but also cautions against letting AI run unchecked. Tune in to hear insights on the present and future of AI in event marketing, including predictions that may surprise you. With a balanced perspective, this episode will equip any event marketer to maximise this powerful technology while avoiding pitfalls.
Full show notes: https://eventmartech.com/ai-impact-event-marketing
United States
