3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
Description
Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist?
And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners?
In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm.
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Topics Covered
00:54 Does the Podcast Discoverability Problem actually exist?
04:49 What the data shows about the effectiveness of various marketing channels
08:37 Writing is often a strong indicator of success in podcasting
11:18 How to pick the right marketing channel for you
12:06 The three types of marketing channels at your disposal
15:36 Owned media: The low-hanging fruit for many creators
24:14 What most podcasters get wrong about growth through collaborations
37:01 When is the right time to start paid listener acquisition?
46:34 How to kickstart word-of-mouth growth?
52:47 Your homework for this episode
āļø Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit āļø
Resources
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Podcast Allies
Answer The Public
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I was skeptical about spending money on social ads, but after running my first paid campaign, the ROI was clear. The analytics helped me refine my targeting and messaging for better results. This became possible after I hired Paid Social Marketing Experts https://aimers.io/services/paid-social