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After 20 years of building a custom window treatment business in Boston, Roger
Magalhães made the emotional leap to Florida. This heartfelt episode shares the
journey of closing a Massachusetts shop, expanding into Tampa’s unique market with motorized screens and hurricane shutters, and maintaining client loyalty across two states.

What you’ll learn:

• How to maintain customer relationships when relocating your business
• Expanding product lines to meet regional demands (hurricane shutters, motorized screens, retractable awnings)
• Building a team that serves clients across multiple states
• The emotional reality of closing one chapter while opening another
• How business transitions create space for creative projects (books, podcasts)

Perfect for: Window covering business owners, contractors considering relocation,entrepreneurs managing business transitions, and anyone navigating geographic expansion while preserving legacy relationships.

Boston roots, Florida future. Hear the full story (11 minutes).

Related blog: https://www.shadesinplace.com/shades-in-place-boston-to-florida-journey/

Keywords: relocating window treatment business, Boston to Florida business move, expanding window covering services, hurricane shutters Tampa, motorized screen installation, business transition strategies, maintaining client loyalty during relocation

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
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