Is greenwashing a threat to sustainability?

Yes, especially when well-concealed. In this episode, we start off by defining

greenwashing as the advertisement of practices which would, according to the

announcements of a company, allow us to respect the Paris Agreement (limiting

global warming to 2°C) when reality

indicates otherwise. 

It really isn’t easy for a company to

respect the Paris Agreement when it’s aim is to grow… Find out why greenwashing

is everywhere, and how to spot it easily with a few rules of thumb! 

This episode is based on work carried out

by the Shifters. Thank you to Clément Boyer for his support and help along the

way. 

Sources: 

Air France announcement: https://corporate.airfrance.com/en/press-release/air-france-proactively-offset-100-co2-emissions-its-domestic-flights-january-1st-2020 

DPD claim (French version) https://www.dpd.com/fr/fr/drivingchange-nos-engagements-rse/engagement-neutralite-carbone/demarche-neutralite-carbone/ 

Porsche claim investigation (only available

in French) https://www.carbone4.com/porsche-a-reduit-de-75-emissions-de-fabrication-voitures-2014 

L’Oréal progress report: https://www.loreal-paris.co.uk/sustainability 

Note: L’Oréal plans to reduce their

emissions per product by 2030 compared to 2016, hence not making any

claims regarding the future of its absolute emissions, and with it any claims

to aim to respect the Paris Agreement 

Carbon offsetting note: https://jancovici.com/en/climate-change/ghg-and-carbon-cycle/cant-we-just-grow-forests-to-compensate-for-our-co2-emissions/  

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