SEO is tough. Unfortunately, some are not even giving themselves s a chance to in search results.

You have to create content that your audience wants without neglecting what Google needs to determine that your content is relevant.

But you can get so focus on optimizing your content for Google that you don't create it in a way that causes your audience not to turn into a lead.

There is a balance that you must understand to accomplish both. And that is what is discussed in the episode.