3-Step Framework to Stop the Scroll
Description
In this episode of Content Logistics, host Baylee Gunnell sits down with Jimi Gibson, Vice President of Brand Communication at Thrive Internet Marketing. They explore how marketers can break through content overload and capture real attention, even as artificial intelligence fuels a constant flood of words online.
Jimi shares his “stop the scroll” framework, rooted in the psychology of magic and storytelling. He outlines the importance of building a genuine connection, sparking curiosity, and guiding audiences to a satisfying conclusion. By walking Baylee through a storytelling exercise, Jimi shows how each step triggers a powerful response in the brain. He stresses that effective hooks and messaging must reflect real audience pains and desires—not generic copy generated by machines.
The conversation digs into actionable tactics, including the five-finger approach to content creation and the value of speaking directly to one audience at a time. Jimi encourages marketers to test, refine, and connect on a human level to earn trust and drive action.
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