DiscoverMOWE Insights - Your Animation Marketing Source3 Steps to Create an Ironclad Creative Brief and an Excellent Animation
3 Steps to Create an Ironclad Creative Brief and an Excellent Animation

3 Steps to Create an Ironclad Creative Brief and an Excellent Animation

Update: 2023-03-15
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Repeat with us: successful animations begin with thorough planning ✨


And we do have a guide to help your team develop better briefs that effectively present strategic, tactic and creative aspects to guide your brand's next motion project. Check out three surefire steps you can take to get your animation project off on the right foot:



  1. Establish Your Animation Project’s Constraints

  2. Be Sure You Understand the Process of Animation Development

  3. Put Pen to Paper on Your Animation Strategy and Creative Brief


A well-defined process and scope make it easier to align deadlines with budgets and help you set expectations for your brand and the creative team developing the video. Moreover, your animation strategy ensures everyone working on the project understands what you want to achieve and how they can make that happen alongside you.


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MOWE is the creative studio bringing strategically crafted motion design and animation to consumer health tech companies. You can also read this article in its written form on our website.

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3 Steps to Create an Ironclad Creative Brief and an Excellent Animation

3 Steps to Create an Ironclad Creative Brief and an Excellent Animation

MOWE Studio