Outsourcing can seem like the key to scaling your business, but there are critical tasks that eComm founders should master first. In this episode, we break down the 3 essential areas you need to handle yourself before handing them off. From marketing to website management and social media strategy, we discuss why doing these things on your own can fast-track your growth and give you the clarity to lead your team effectively when it’s time to outsource.

We also share practical tips on avoiding overwhelm, staying focused on what moves the needle, and evolving your business step by step. Plus, Nicole drops some valuable insights on leadership and the power of getting hands-on with your business from the start. If you’re an eCommerce founder feeling the pressure to outsource, this episode will help you prioritize and build a solid foundation for long-term success.

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