Welcome back to Solve for X!

We're back and hitting the ground running with a very important episode featuring CommonPeople's conversion design consultant & content strategist, Matt Hall! In this episode, Matt and Margarita discuss one of the most pressing issues in our rapidly changing, technology-driven present-day: ethics. A need for morality and ethics in product design are amplified by an increasing need for empathy, though these concepts often get muddled in the world of business where money-making is the game.

Matt discusses the importance of being in touch with one's own morality and allowing yourself to deter from the status quo in order to create a business that simultaneously benefits your business *and* your consumers in a sustainable way.

The bottom line is that business should not be extractive, but rather collaborative and beneficial to those that it is serving. But...what if your business or company is leading your product down an ethically-gray road? Well, that's where Matt's 3 tips for ethical appeal come in. *Spoiler*, only one of those tips directly involves appealing to ethics...the other two are a call to bravery and your own drive to do good.

If you're a creator, entrepreneur or visionary who wants to do the right thing, tune in for more on creating this shift towards making ethical businesses the default with Matt Hall!

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Connect with Margarita on Linkedin: https://www.linkedin.com/in/margaritaquihuis/

Connect with Matt Hall on LinkedIn: https://www.linkedin.com/in/matt-hall-372b4645/#

More on CommonPeople here: https://www.commonpeople.co

More on the Principles of Ethical Design here: https://99designs.com/blog/tips/ethical-design/ and here https://www.toptal.com/designers/design-director/design-ethics

More information about the PeaceX who, what, when, and how you can get involved here: https://www.peaceX.com/

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