3. The Power of Repurposing: Work Smarter, Not Harder in Your Nonprofit’s Marketing
Description
Feeling stuck on the content treadmill? Creating fresh marketing content all the time can feel exhausting—but what if you didn’t have to start from scratch?
In this episode, Kelly Notcutt reveals why repurposing content is the ultimate time-saving, engagement-boosting strategy for nonprofits.
✅ What repurposing actually means (hint: it's like the sustainability model of marketing—reduce, reuse, recycle!)
✅ Why repurposing works—and how it helps you reach donors, volunteers, and supporters across multiple platforms
✅ How to turn one big piece of content (like your annual report) into dozens of posts, emails, and videos
✅ Practical examples from top nonprofits using repurposed content to expand their reach
✅ How to repurpose content strategically without feeling like you're repeating yourself
The reality? Most of your audience doesn’t see all your content the first time. Repurposing ensures your best stories, impact stats, and messages reach more people without extra work.
Ready to make your marketing work harder for you? Hit play now!
If you loved this episode, leave a review and share it with another nonprofit leader who could use these game-changing tips.
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