DiscoverCode and Conquer - The Indie Hacker Podcast#30 Selling your startup and buying it back with Steve Ridout
#30 Selling your startup and buying it back with Steve Ridout

#30 Selling your startup and buying it back with Steve Ridout

Update: 2024-12-13
Share

Description

In this episode, we're talking to Steve Rideout, founder of ReadLang, who turned his own struggle with learning Spanish into a successful language learning product.


We dive into his journey of building ReadLang from a simple translation tool to a $10K+ MRR business, including its unexpected detour through Duolingo - where Steve not only sold his company but also helped create Duolingo Stories, before buying ReadLang back at a quarter of the original price.


Other topics include how Steve achieves growth purely through word of mouth, his experience with freemium pricing from $10/year to $48/year, and how he's managing to thrive in an increasingly AI-dominated language learning space.


We also talk about the challenges of being a solo founder, when to focus on product versus marketing, and the surprising observation that his best revenue months coincide with when he works the least.


___


Steve's Website: https://steveridout.com/


Steve's Twitter: https://x.com/Steve_Ridout


Readlang Website: https://readlang.com/




My own website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


You can find this podcast on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Find our product here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.repodcasted.com/

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

#30 Selling your startup and buying it back with Steve Ridout

#30 Selling your startup and buying it back with Steve Ridout

Tobias Arweiler