Today, we are thrilled to welcome Ethan King as our guest.

Ethan is an entrepreneur and author who coaches individuals on AI through the Entrepreneurs' Organization (EO). He joins us today to share insights on entrepreneurship, books, and life. He also explains how small business owners can implement AI.

Stay tuned as Ethan breaks down practical AI strategies that any entrepreneur can start using today.

Ethan's Journey

Ethan has been an entrepreneur for 25 years. He began with a passion for art and a pivot into graphic design. While in college, a class project evolved into a real e-commerce business supplying fraternity and sorority gear. Over time, he expanded into Zeus Closet, a retail and custom apparel business serving entertainment, corporate, and educational markets. Starting with only $700 alongside his future wife and business partner, Ethan emphasizes creative problem-solving and simplicity in business. His focus on automation began in 2011 and eventually evolved into AI, which he has been teaching and applying in practical ways across his businesses for the past three years.

Entrepreneurs' Organization (EO) and Accelerator

Ethan considers EO and its Accelerator program his practical MBA. After joining EO in 2014, he applied systems and frameworks to scale his businesses, focusing on people, cash, strategy, and execution. Since then, he has coached other entrepreneurs through the Accelerator program, helping them reach the million-dollar revenue milestone. He highlights the value of peer learning, mentorship, and surrounding oneself with a like-minded community as essential elements for business growth.

Wealth Beyond Money

In his book Wealth Beyond Money, Ethan introduces his six dimensions of success: spirituality, intellect, money, physical presence, love, and entertainment, spelling SIMPLE. He recommends constant calibration across those areas, rather than balance. The book, inspired by a TEDx-style talk in 2014, became a bestseller in multiple categories.

The AI Evolution

After his wife introduced him to ChatGPT in 2022, Ethan immediately implemented it in his businesses and demonstrated its power to other EO marketing chairs. Recognizing the demand, he began teaching AI strategies to business owners and wrote ChatGPT to Double Your Business in 90 Days. He updates the book continuously, providing readers with fresh content and practical tools for implementing AI efficiently.

Implementing AI in Business

Ethan used AI in his own business as a testing ground before he began teaching others, applying tools like voice agents, social media automation, and custom AI solutions to improve efficiency and scale operations with minimal resources. His approach focuses on practicality, so he only teaches methods that genuinely benefit everyday business owners in B2B and B2C contexts.

Perspective on AI Adoption

Ethan has noticed that most entrepreneurs are aware of AI but are barely scratching the surface. Experts using AI are rare, while some people remain resistant. He highlights proactive learning, noting that AI will replace jobs for those who ignore it, but can create opportunities for those who embrace it. He draws parallels to past technological shifts to illustrate the transformative potential of AI.

Work-Life Integration and Partnership

Ethan explains t