301: Why every writer needs a brand in 2025 (and how to start building yours)
Description
Season 3 is here!
In this solo kickoff to season three, I dive into one of the topics I care about most right now: writer branding.
I unpack why it matters more than ever in 2025, how to think about it in practical terms, and the first steps you can take today to start building a brand readers remember and trust.
What I covered:
- Why trust, not words alone, is the real currency readers buy into
- How clarity of voice, values, and vision cuts through the endless noise online
- Why your brand should outlast any platform, and how to future-proof your work
- The “writer brand triangle” exercise to define your core voice, values, and vision
- Why deciding what you’re not about is just as important as deciding what you are about
- How to create clear entry points for readers so they instantly know who you are and who you serve
- The role of community, practice, and feedback in turning your brand from a list of words into something that fuels real income
➡️ Find out more about Writer Brand Lab here. ✍️
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedavidmcilroy.substack.com/subscribe
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