Send us a text

If you're a mid-career professional wondering why your LinkedIn profile isn’t attracting recruiters, the issue might be hiding in plain sight—your About section. In this actionable episode of The Mid-Career GPS Podcast, John Neral shares a step-by-step guide to transforming your LinkedIn About section to boost visibility, stand out in search results, and attract career opportunities—even in a tough job market.

John walks you through how to write a compelling unique professional value statement, build your strategic career story using SEO keywords, and format your content for maximum readability on desktop and mobile. Plus, learn how to quantify your impact with clear metrics that grab attention from hiring managers and how to add just the right touch of personality to your profile.

You’ll also hear expert tips on how to responsibly use AI writing tools like ChatGPT without sounding robotic and why details like punctuation and tone matter more than ever.

Whether you’re actively job searching or simply want to get noticed more in your current role, this episode will help you turn your LinkedIn About section into a 24/7 career magnet.

What You’ll Learn in This Episode:
✅ How to craft a strong "unique professional value statement" that sets you apart
✅ The biggest mistakes mid-career professionals make in their LinkedIn About section
✅ SEO tips to help you show up in recruiter searches
✅ Why formatting matters—and how to structure your About section for readability
✅ How to quantify your achievements to build credibility fast
✅ Smart ways to use AI tools like ChatGPT without sounding like a robot
✅ Why including a personal touch can be a game-changer in attracting attention

Links & Resources:
🔗 Get your LinkedIn Profile Audit for $50 at johnneral.com/resources
📩 Want more help with your job search or career clarity? Join John’s newsletter for exclusive tips by clicking here.
 🎧 Share this episode with a colleague who needs to revamp their LinkedIn profile

Keywords (for SEO):
LinkedIn About

Support the show

Ready to give your career the jumpstart it needs to whatever is next? Schedule a $197 Career/Leadership Strategy Session. Click here to learn more about how this transformative strategy session will help you.

Visit https://johnneral.com/resources to:

• Subscribe to my free leadership and career newsletter
• Get The Mid-Career Promotion Blueprint to help you figure out whatever is next for you and your career
• Join The Mid-Career GPS Membership Community.

Please leave a rating and review on Apple Podcasts here.

Connect with John on LinkedIn here.
Get John's New Mid-Career Journal on Amazon here.
Follow John on Instagram @johnneralcoaching.
Subscribe to John's YouTube Channel here.